Property staging: How to sell a lifestyle

In the somewhat chaotic landscape of the property market, changes in interest rates can send ripples through the industry, prompting sellers to seek innovative ways to bump up the allure of their properties. In the midst of market competition, it could be great property staging that gets your home over the line and into a new pair of hands. With Kelling Staging, you can take your home to the next level as you prepare for a sale, transforming your space to make it irresistible for buyers.

 Setting the scene

One of our core principles at Kelling Staging is our exceptional ability to help buyers visualise their futures in your property. It’s all about tapping into what makes buyers tick. Beyond just furnishing the space, Kelling Staging crafts environments that resonate with buyers’ aspirations. Creating the right impression to attract buyers is an art, and one that we’ve perfected. With over 20 years of experience refining home staging in the prime property market, Kelling Staging has a proven track record for maximising the value of properties, from country homes to urban flats.

 Selling a lifestyle

While many staging services simply furnish a property, Kelling Staging takes it several steps further. We create spaces that tell a story of what it might be like to live there, turning your property into a home that beckons rather than a hotel room that accommodates. This approach emphasises the unique features of your property, using carefully selected upholstered furniture and original artwork to create a narrative that prospective buyers can't resist. The emotional connection established through a staging process like this transcends financial discussion, resulting in a smoother and more rewarding sales process for both the vendor and the buyer. Buyers are not just purchasing a property; they're investing in a lifestyle, and Kelling Staging capitalises on this emotional connection to drive swifter and more positive interactions between buyers and vendors.

Getting the sale done

The impact of Kelling Staging on potential buyers cannot be understated. We understand the needs and desires of buyers and use our extensive interior design experience to make a difference both in promotional photographs and during the in-person viewing experience. Our bold and striking use of space, colour, artwork and thoughtful details ignites interest and curiosity in the buyer, ensuring your property stands out in a crowded market. This leads to quicker negotiations and a reduction in haggling.

Costs and returns

It's natural for vendors to consider the financial implications of staging, but it’s truly a wise investment, not just an expense. At Kelling Staging, our upfront cost should be seen as a step towards dramatically increasing your overall sale price. The cost of staging typically amounts to a fraction – often around 1-2% – of your property's asking price. This modest investment has consistently yielded substantial returns, as properties staged by Kelling Staging attract stronger offer responses.

For more information contact us via www.kellingstaging.com