Sustainable Storytelling

Exploring the Narratives Behind What You Buy

Conscious Consumers

Knowing the narrative behind what you buy is becoming more relevant as consumers become increasingly more conscious - about time too! Fostering a connection with your audience and building trust through a narrative that matters creates inspiration and hope for the future. This attention towards the future  is so critical today. Storytelling has the ability to educate consumers and encourage sustainable living. Through this meaningful narrative, new levels of understanding surrounding the process and materials used is gained. This allows sustainable goals to be put forth, with a stronger likelihood of them being achieved and circular design being put into practise. 

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Becoming Connected 

The shocking truths surrounding climate change are all too often put to one side, in order to follow the quick and easy pathway of bringing mass produced products, lacking in any story to consumers, fast, and without much consideration. However, designers have the opportunity to stop these problems getting worse than they already are, by selecting materials carefully and bringing products to the market that protect rather than endanger the environment. Design is not labelled like food, which means we need to know the history of what we’re designing and become more connected with how it relates to us as both the designers and consumers. 

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Knowing Your Entire Supply Chains 

 At Kelling Designs, we have recently over-viewed our entire process, questioning all of our suppliers about their sustainable strategies. We are implementing changes into all aspects of our practise, from the production and selection right through to the installation of projects. This includes reviewing our choice of packaging, transport, waste and recycling. If designers can readily use more organic materials and recycled textiles then this would contribute to sustainable development. Therefore knowing the entire supply chain and their ethical standards is of the utmost importance to us. If suppliers and designers can become more efficient in their resources, the environmental impact can be lessened whilst the interest in sustainable design becomes more prevalent with consumers.

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A Call for Regenerative Action

Designers have the ability to make Innovative creations that are regenerative. We should all be trying to create upcycled magic, showcasing products made with love and that tell a story of where they came from and highlight the hands who made them. At Kelling Designs, we are only at the beginning of our journey into a sustainable future. Our Empire lampshades are already one of our top selling products, being an example of ethical design as they re-tell a story. These individual gathered shades are made using a selection of bright and beautiful saris from women in India. This creates a connection between women across the world, from the women who wore the saris to the women in Norfolk making them. We wish to further explore the stories behind our fabrics and I write this hoping as an industry, we will give time to focus on the story behind what we use in each individual home. So I  will leave you with the following mantra Recycle, Reuse, Reimagine as we bring in a new chapter to interior design. 


We are Hiring

International Interior Design Consultancy, Kelling Designs, is looking to hire a Property Manager. This is a varied and hands-on role as part of our fun, Chelsea-based, team.


Full-time Property Manager

Role includes but is not limited to:

  • Management of prime Central London properties for HNW clients

  • Direct liaison with clients, contractors and suppliers

  • Management of small portfolio of rental properties

  • Management of furniture staging stock and storage

  • Liaising with design team as and when required

  • Other associated administrative tasks



  • Previous experience in property/management

  • Technical knowledge

  • Problem-solving attitude

  • Excellent organisational & communication skills

  • Common sense & a good sense of humour

  • Full clean driving license


To start: ASAP

Location: To be based from our new office/showroom on Langton Street, SW10

Salary: Based on experience

More information: Please visit our website or get in touch for further info

Applications: Please apply with CV & Covering Letter to Georgie Wood by Friday 6th Sept.

We look forward to hearing from you.

Cool Earth

Sustainable Tips - Straight from the House of Lords last week!

Click to have a closer look at some of the everyday changes we can so easily make…

The Kelling Townhouse

We are delighted that our new base at Langton Street is featured in the Interiors Sourcebook in Homes & Gardens this month. If you haven’t been to see it already - we very much look forward to welcoming you!


It is well known that we spend a significant amount of time talking about food in this office, so we were gagging to hear the verdict from Emma what she went for supper at our brand new neighbouring restaurant, Myrtle, last week - fortunately it was nothing but rave reviews!

Head chef, Anna Haugh, then produced us a delicious lunch for one of our property lunches in our new dining room on Tuesday. True to form, it was seriously delicious. Myrtle comes HIGHLY recommended - Emma is already going back this week!

A very jolly 'Jolly'

We had a fantastic evening on Thursday for the annual ‘Langton Street Jolly’. As new residents on the street, this was our first jolly and what fun it was - alongside all our new neighbours.

Thank you to all that came to see us and to everyone involved in making the evening such a success.

New Photos

We are thrilled to be ensconced in our new studio & showroom at Langton Street. For those that haven’t yet been to see us - please do! Here is a taster of what awaits you…

Adrian Dangar @ 3LS

Thank you to all who came and supported our inaugural talk at Langton Street last Wednesday. Our gorgeous green dining room played host to delicious Vinotopia Wine ahead of a thought provoking talk by Adrian Dangar on the subject of the fascinating Tristan Voorspuy.

A great success collaborating with Grapevine and we look forward to many more over the coming months.

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London Design Week 19

London Design Week is in full swing at Chelsea Harbour and we have been making the most, enjoying some interesting and informative talks.

Yesterday we enjoyed hearing Giles Kime discuss ‘Design Heroes’ with Max Rollitt, Emma Burns and Guy Goodfellow (one of our new neighbours on Langton Street!) and their inspiration.

Today Sophie Ashby discusses creative collaboration in design and Kit Kemp talks about her latest book!


Gorgeous New Products

We are loving these new lamp bases and lamp shades which have just gone live on our online shop!

A selection of the new photos are below, but you can see/buy them here.

We Need You!


The new office/showroom at Langton Street is coming along nicely, ahead of the big reveal in early April.

We are planning a series of exciting and innovative lunches and evening lectures with guest speakers. These will cover a wide range of subjects from art and jewellery, to exploration and politics. 

If you would like to come and give a talk at Langton Street or know anyone who would like to promote themselves or their business (young or old), please do let us know soonest so that we can schedule something.

We will also be hosting pop-up shops, so if you are in need a beautiful venue in Chelsea - do get in touch!

Office to Let SW10

Due to our expansion and impending move to Langton Street, our Chelsea Wharf office is available to rent. We have had a lot of fun here but it is now time for another company to take up residence.

The office is 585SQM and the rent is very reasonable.

Please contact us for more information